How Strategic Video Marketing Helped DeltaHawk Engines Take Flight
In an industry as technical and traditional as aviation, standing out takes more than just innovation, it requires clear, powerful storytelling. That’s exactly what DeltaHawk, an aviation engine manufacturer, achieved by partnering with Focused In Media. Through a six-month video production campaign, DeltaHawk not only told their story but amplified it. The result was a surge in brand awareness and over 300% growth in social engagement.
Let’s explore how this video strategy delivered measurable results and what Wisconsin businesses can take away from the experience.
The Power of Video in a Technical Industry
Aviation is built on precision, safety, and trust. These three elements demand clear communication. DeltaHawk recently earned FAA certification for a groundbreaking piston engine design: a compression diesel injection engine that’s simpler, more efficient, and delivers higher performance than traditional AV gas engines. Explaining this level of innovation to pilots, technicians, and decision-makers required more than brochures or specs. They needed to see how it works, understand the value, and believe in the brand.
This is where video marketing made a significant impact.
Why This Strategy Worked
Traditional Aviation Marketing
-Relies heavily on print, trade shows, and long product brochures.
-Costly and difficult to track performance.
-Often too technical or dry for broader audiences.
Video Marketing in Aviation
-Demonstrates complex product features in a visual, engaging format.
-Shares a compelling brand story that builds credibility.
-Optimized for digital platforms with clear performance metrics. Focused In Media delivered a multi-layered campaign that included social media videos, long-form educational content, and brand interviews.
This approach helped DeltaHawk reach new audiences and establish authority within the aviation space.
Striking the Balance: Education and Engagement
When dealing with a highly technical product like an aircraft engine, clarity is essential. But attention spans are short. Focused In Media created a content blend that informed, educated, and entertained.
Here’s how:
• Social Media Shorts: Bite-sized content showing factory scenes, engine features, and quick updates. Perfect for Instagram, LinkedIn, and YouTube Shorts.
• Long-Form Interviews: Feature-style videos that shared insights from engineers and company leaders about the engines innovations.
• Technical Training: Step-by-step video modules created for technicians to help them maintain and rebuild the engine. These are now forming the foundation of a training course. This combination of formats reached various segments of DeltaHawk’s audience, from pilots and technicians to aviation fans and potential partners.
Key Takeaways for Your Business
Don't just tell your audience what you do. Show them. If your product or service is complex, video brings clarity that static images or text often can't. Consistency matters. Even just a few high-quality videos a month can spark major momentum. After just four posts, DeltaHawk saw over 300% growth in social media followers.
Why Consistent Video Marketing Works
DeltaHawk’s results weren’t a coincidence. Their campaign was built on consistent, strategic video production that mixed educational content with strong brand storytelling. This is a model any business can learn from.
Consistent video builds:
• Authority: Become the go-to voice in your industry.
• Engagement: Keep your audience connected and coming back.
• Trust: Create authentic relationships that drive loyalty and sales. What You Can Do Whether you're launching a new product, educating customers, or building brand awareness, video is one of the best tools to have in your marketing toolkit.
Start with:
✔ A 60-second explainer about your brand or service
✔ Behind-the-scenes clips of your process or team 2 Column
✔ A short customer testimonial
✔ A clear call to action in every video
Video helps turn curiosity into trust, and trust into conversions.
Ready to Take Off?
DeltaHawk’s success shows that effective video production can move the needle in even the most technical industries. Focused In Media is ready to help your business do the same with a resultsdriven, scalable video marketing strategy tailored to your audience.
Let’s tell your story. Submit Your Inquiry with Focused In Media.
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